When did blue jeans become popular in fashion?

Blue jeans became popular in fashion during the 1950s, largely influenced by Hollywood icons like Marlon Brando and James Dean, who wore them in films that resonated with youth culture. Their association with rebellion and casual style helped solidify their status. By the 1960s and 1970s, blue jeans evolved into a staple of everyday wear, appealing to various social movements and counterculture trends. Today, they remain a timeless fashion item embraced across all Demographics.