Why was Florence a good place for merchants to live?

Florence was an advantageous location for merchants due to its strategic position along key trade routes in Italy, facilitating the movement of goods. The city was a hub of banking and finance, with institutions like the Medici Bank supporting commercial activities. Additionally, Florence's vibrant cultural scene and strong demand for luxury goods, particularly textiles and art, created a thriving marketplace for merchants. This economic dynamism, combined with a supportive political environment, made Florence a prime destination for commerce and trade.