What is porter 5 forces of inditex group?

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2026-02-28 23:30

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Porter's Five Forces analysis of Inditex Group, the parent company of Zara, reveals a competitive landscape characterized by high rivalry among established fashion retailers, moderate threat from new entrants due to significant brand loyalty and economies of scale. The bargaining power of suppliers is relatively low, as Inditex's large scale allows it to maintain favorable terms. However, the bargaining power of consumers is increasing due to the availability of numerous alternatives in the fast fashion market. Finally, the threat of substitutes is significant, with consumers having access to various clothing options across different price ranges and styles.

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