Why did they start balloon fiesta?

The Albuquerque International Balloon Fiesta began in 1972 as a promotional event for a local radio station, KOB. Initially featuring just 13 balloons, it aimed to attract visitors and generate interest in the area. Over the years, it has grown into one of the largest ballooning events in the world, celebrating the artistry and technology of hot air ballooning while fostering community spirit and tourism.