What is search engines optimization used for?

Searchengine optimization is used in order to list webpages in order of popularity. If users regularly look for a site, it will be targeted towards that audience.

Search engine optimization as the name suggests it is used for optimizing websites for the search engines for particular keyWords and the brand. When a user search for particular keyWords or the phrase then a lot of relevant web pages comes up as the search result. If you want to be listed at the top of all then you should optimize your website for that particular phrase or keyWord. And this is done by search engine optimization, which includes lots of tactics. In that, quality content writing with keyWords optimized is crusial for SEO. See the related link for more info.