Opinions... everyone has one. My favourite truck I've ever driven was the International 9900i. Lot of drivers out there would disagree with me. Peterbilt tends to be a highly desired brand, as do particular Kenworth models. Volvo is considered a more "premium" truck brand, especially in the European markets. As for European markets, aside from the aforementioned Volvo, Scania is also another highly touted marque.
All in all, the best truck is the one which best suits your needs. If you're the owner of a company like Swift, Schneider, etc., which hires and trains inexperienced drivers, long wheelbase Peterbilt and Kenworth trucks will be less suitable for your fleet than run-of-the-mill Freightliners and Internationals. If you're doing sitework, or hauling heavy loads for short distances, that's traditionally been the niche of Mack trucks.
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