What quality points do you look for in fresh whole chicken?

When selecting fresh whole chicken, look for a vibrant, uniform color without any gray or greenish hues, indicating freshness. The skin should be smooth and moist, free from blemishes or excessive bruising. Additionally, choose chickens that feel plump and heavy for their size, which suggests good meat quality. Lastly, a fresh chicken should have a clean, neutral smell, without any off-putting or sour odors.