How was chivalry popularized?

Chivalry was popularized in medieval Europe through literature, particularly through tales of knights and courtly love in works like the Arthurian legends and troubadour poetry. These stories romanticized the ideals of knighthood, honor, bravery, and courteous behavior, shaping the code of chivalry that became influential in medieval society. Additionally, chivalry was also promoted through tournaments and jousts where knights could showcase their skills and uphold the values of chivalry.