What is the theme or message conveyed in the Hershey's Kisses Christmas commercial?

The theme of the Hershey's Kisses Christmas commercial is the joy and magic of the holiday season, as symbolized by the iconic Hershey's Kisses bells playing "We Wish You a Merry Christmas." The commercial conveys a message of love, togetherness, and the spirit of giving during this festive time of year.