What is ocean sprays' control strategy?

Ocean Spray's control strategy focuses on cooperative management among its cranberry and grapefruit growers, emphasizing quality and sustainability. The cooperative model allows for shared resources and collective bargaining, which helps maintain market stability and pricing. Additionally, Ocean Spray invests in innovation and technology to enhance production efficiency and product quality, ensuring competitiveness in the beverage market. This approach aligns with their commitment to environmental stewardship and supporting local farming communities.