Discuss the importance of consumer behavior in marketing?

consumer behavior holds a great important in marketing field because if look over the modern philosophy of marketing in that CUSTOMER is treated as the KING, his needs and wants are being studied for making any product, and above that its always been seen while looking for opportunities for a product development that which product is brought most and what are the factors that result in purchase of a product.

we can easy understand its importance if we look around our environment. consumer behavior is made up of two Words consumer and behavior. consumer is the person who consume the product, he may or may not be a buyer and behavior means the aggregate of all the responses made by an organism in any situation. so consumer behavior means the aggregate of response made by the consumer. It make us know the reasons behind the purchase of a product, and about the various feelings of the customer that are being attached with the purchase of the product.

hence we can say that its very importance to study the behavior of your consumers whom you are going to serve through your product.

answerd by

anjali lakshcar