How big is the affiliate marketing industry?

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1117159

2026-03-30 15:55

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It’s big.

Here’s some stats:

15% of all media advertising revenue is affiliate marketing. (Business Insider)

Estimated to spend 6.8 billion just on advertising in 2020 (Digital Globe)

81% of of brands use affiliate marketing in some form. (Web Market Support)

It’s estimated 23% merchants revenue comes from affiliates, which is on par with both SEO & PPC (Authority Hacker)

Groupon is one of the top affiliate networks.

So, its a big niche.

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