Who are indirect competitors of PEP?

Indirect competitors of PEP (PepsiCo) include companies that offer alternative beverages, snacks, and food products that cater to similar consumer needs. This includes brands like Coca-Cola, which provides carbonated drinks, as well as health-focused brands like LaCroix and SnApple that offer flavored water and teas. Additionally, companies like Nestlé and Kraft Heinz, which produce snacks and other food items, also compete indirectly by attracting consumers' attention and spending away from PEP's offerings.