What brand image the manufacturer is trying to create for skittles?

The manufacturer of Skittles aims to create a vibrant, fun, and playful brand image that appeals to a wide audience, particularly younger consumers. By emphasizing bold colors, unique flavors, and quirky advertising campaigns, Skittles positions itself as a lighthearted and adventurous candy choice. The brand often leverages humor and unexpected elements in its marketing to foster a sense of joy and excitement, reinforcing its identity as a candy that brings people together for shared enjoyment.