Are used to encourage consumers to purchase higher-priced items and are commonly used in the car and electronics industries?

The strategy used to encourage consumers to purchase higher-priced items, particularly in the car and electronics industries, is known as "upselling." This technique involves presenting customers with upgraded options or additional features that enhance the value of the product, making the higher-priced item more appealing. By highlighting the benefits and advantages of these premium items, businesses aim to increase their average transaction value and improve customer satisfaction.