What are the risks Mary Kay Ash took?

Mary Kay Ash took several significant risks in establishing her cosmetics company, including investing her life savings to launch Mary Kay Cosmetics in 1963. She faced skepticism in a male-dominated business environment, challenging the status quo by promoting a direct sales model that empowered women. Additionally, she navigated potential financial instability, relying on her vision for a business that prioritized personal relationships and customer service. Her willingness to innovate and take these risks ultimately led to the creation of a successful global brand.