Why are there gold flakes in goldschlager?

Goldschläger contains gold flakes as a unique marketing feature that enhances its appeal and sets it apart from other schnapps. The gold flakes are made from 24-karat gold, which is safe to consume and adds a luxurious touch to the drink. Additionally, the presence of gold is often associated with wealth and opulence, making it an attractive choice for special occasions. While the gold flakes do not affect the flavor, they create a visually striking presentation.