How can the internet be used as a marketing tool in hotel business?

internet marketing is a must for any hotel in the current market. These are the key factors: If you don't have a good one already build a clean simple website with good quality images of the rooms and other key features. Use a professional photographer, it's worth the investment. If you don't have the time or skills to build your own website get something up and running and improve it later - you can get a simple site built for £5 these days (www.fiverr.com). Invest in a pay per click campaign initially and then start to look at search engine optimisation. Look at working with online booking sites, like booking.com - they do take a fee but you will get bookings. Start finding a way to obtain email addresses of guests (perhaps before granting them Wi-Fi access) and use it to send personalised messages: eg " I hope that the journey back to xx was ok? Do come and see us again" you next message is then far less likely to be consigned to the junk folder and you can start asking for referrals. Join the Linkedin and Facebook groups for events that are happening in the area and engage in the dialogue and mention special offers. You can also use LinkedIn to engage with local businesses that might book rooms for visitors.