Explain Non-verbal communication in eye contact?

Appropriate and effective use of eye contact helps the communicator seem credible, dynamic, believable, likable and persuasive. The use of eye contact in non-verbal communication has two goals: to communicate interest and intimacy or to express dominance, power and control.
Rules to remember when using eye contact in non-verbal communication:
1. Use eye contact to communicate interest and attention, but remember some individuals are comfortable with direct eye contact while others are not.
2. Eye contact can be misunderstood, so be sensitve to the other individuals reactions to avoid miscommunication.
3. Pay attention to any unspoken cultural rules for eye contact and adapt your behavior accordingly.