What year did Sears drop the name Roebuck?

Sears dropped the name Roebuck in 2004, officially rebranding as Sears, Roebuck and Co. to simply Sears, marking a significant change in its identity. The decision reflected the company's long evolution and the diminishing recognition of the Roebuck name. This rebranding was part of a broader strategy to modernize the company and adapt to changing retail landscapes.