Identify different customers within the supply chain context?

In the supply chain context, customers can be categorized into several types: end consumers, who purchase the final product for personal use; retailers, who buy goods in bulk to sell to consumers; and wholesalers, who act as intermediaries between manufacturers and retailers. Additionally, there are business-to-business (B2B) customers, which include companies that purchase products to use in their operations or for resale. Each customer type has distinct needs and expectations that influence supply chain strategies and practices.