Why the demand of surf excel is more than the Ariel in the market?

The higher demand for Surf Excel compared to Ariel can be attributed to its strong brand positioning and effective marketing strategies that emphasize superior stain removal and versatility across various fabric types. Additionally, Surf Excel has successfully captured a loyal customer base through innovative product offerings and appealing advertising campaigns that resonate with consumers’ needs. Furthermore, regional preferences and price points may also play a role in driving Surf Excel's popularity in specific markets.