What are the best practices for email subject lines?

Its important keep in mind when you're drafting an email subject line is who your recipient is, and what action you want them to take. - saying things like From Fred will often get a junk mail response

Use your local knowledge of teh person(s) i.e. Hi Fred here's the form you needed - or if in a group Attached in the collective data for for completion .

Keep it short and sweet - the main information area is in the email.

Use the urgency terms if it is urgent - do not say its urgent when its not these frequently remain unread because "they are always urgent" attitude - Use URGENT - Data collection for

or URGENT - We have still not received your subscription - 24 hours left.

If its a marketing tool then don't offer something that's not genuine and in the mail body - those emails get junked more quickly than others

Agin if it marketing and you wish to grab some attention - using capitals and all sorts of *** !!!! makes it look cheap and nasty - many people junk these without opening

Look and consider a hook. Remember many people are getting spam mails claiming to be special offers from business and these carry viruses so customers are getting more cautious

Things like " Your winning coupon is attached!!!!!! - will these days go to the bin .

Look for the current spamming terms , if your using them then there is every chance your email is heading to the spam folder

- Many customers bno are using white and black list sifting. Encourage them to place you in the White list file - these should assist your communication - REMEMBER - You can just as easily be moved in to the black list.

Frequency of mail is important - if you are selling then consider customer overload.