Which post war group was targeted by advertisers of products like rock and roll records and blue jeans?

Advertisers targeted the youth demographic, particularly teenagers, in the post-war era with products like rock and roll records and blue jeans. This group was seen as a distinct market with its own culture and preferences, influenced by a desire for rebellion and self-expression. The rise of youth culture in the 1950s and 1960s prompted brands to tailor their marketing strategies to appeal specifically to this burgeoning generation.