How does marketing influence us daily as consumer?

Marketing interacts with the entire DMP (decision making process) and DMU (Decision making unit) which are involved in the process of purchasing.

The DMU is represented by the parties directly involved in the decision of buying a whatsoever product. Not only the person who actually executes the purchase but also all the people who influence, facilitate and commission the order.

Marketing activities include the definition of a product (according to the needs of the potential customers), its packaging (to make it look more attractive or to add some extra feature which can increase its value), define its price (or prices in case we decide to offer different sorts of the same product to different consumers who might react differently to different prices), create its presentation (visual merchandise) and come up with promotional ideas to let the potential consumers know your new product/line, to increase or foster loyalty or to make the product look inviting or useful.

Marketing addresses existing customers and potential new customers in two very different ways. The tools involved in the retention of loyal consumers are therefore different from the tools used to attract a new clientele.

There are many channels which can be used to interact with the DMU at every step of the DMP. Everybody is somehow influenced by marketing operations whenever they decide to purchase a product.