What are the advantages of advertising by analogy?

By using analogies an advertiser can give more examples on the benefits of their products or services in either a witty or more easily absorbed explanation. By causing the reader, listener, or viewer to be intellectually entertained it allows for the message to sink in to the thought pattern more than if you just stated a benefit. An analogy in short encourages participation or amusement that is more memorable when getting an advertising message across.