How do you increase life insurance awareness in India?

Insurance companies should reach out to those who are uneducated and the lower age group people, by awareness campaigns like radio (jingles) and television advertisements. The Life insurance companies should concentrate more on improving their services. The real growth in life insurance will occur when customers realize the true value of life insurance beyond tax saving. The awareness of insurance as a long term saving should be created both by the government, among the uneducated, low income group and the households having more earning members.In conclusion, saving can be promoted by insurance companies both government and private companies by building a relationship of trust. This can be only achieved if the insurance companies show the people that they are there not only to do business but that they care for the welfare of all types of the people.