Why are East African civilizations targeted by the Europeans?

East African civilizations were targeted by Europeans primarily for their valuable resources, including gold, ivory, and spices, which were highly sought after in European markets. The strategic location of East Africa along trade routes to Asia also made it an attractive area for colonization and trade control. Additionally, the spread of Christianity and the desire for territorial expansion motivated European powers to establish their presence in the region, often leading to exploitation and significant cultural disruption.