What is transfer advertisements?

this is a form of Propaganda/advertisement that appeals to one's fears to change attitudes. Ex.1 )"Government officials claimed that iraque possessed weapons of mass destruciton in order to justify the US led invasion of Iraque."

Ex. 2) Michelan tires can make a car break 15 inches more in order to make u feel scared that if u don't get the tires and u brake, u might get into an accident because u didnt break enough( they show a picture of a family in a car getting into a car accident)