Who are the target audience for the iPod?

People that like having music on the go. They are people who enjoy being able to carry around games, music, videos, photos, apps, podcasts and more in their pockets, while being able to edit the content of their iPod and buy/download new things. Lots of school aged people have iPods, as it is a good form of entertainment, especially when one is travelling a lot. (e.g. public transport.)