What are the two steps in developing a marketing strategy?

First, know your audience. Second, decide how to reach and serve them.

1. Identifying your target market – This means researching and defining who your ideal customers are, understanding their needs, preferences, and pain points, and segmenting them based on Demographics, behavior, or industry.

2. Developing your marketing mix (the 4Ps: Product, Price, Place, Promotion) – Once you know your audience, you decide what product or service to offer, how to price it, where to sell it (distribution channels), and how to promote it effectively to reach and attract your target customers.