What is ShareBuilder?

ShareBuilder was an online brokerage service that allowed users to invest in stocks and exchange-traded funds (ETFs) with a focus on dollar-cost averaging. It enabled investors to set up automatic investments at regular intervals, making it easier to build a portfolio over time. The service was known for its user-friendly platform and educational resources tailored for novice investors. ShareBuilder was acquired by Capital One in 2010 and later transitioned into Capital One Investing before being discontinued in 2018.