Why were quetzals worshiped?

Quetzals were worshiped primarily by ancient Mesoamerican cultures, such as the Maya and Aztecs, due to their vibrant plumage and association with beauty and freedom. The bird was often linked to the god Quetzalcoatl, symbolizing the duality of earth and sky and representing the connection between the physical and spiritual realms. Its feathers were highly prized and used in ceremonial dress and ornaments, further elevating its status in religious and cultural contexts. Quetzals also embodied ideals of wealth and prosperity, making them a central figure in various rituals and beliefs.