What is churn in telecom company?

Churn in a telecom company refers to the rate at which customers discontinue their subscription services over a specific period. It is a critical metric for assessing customer retention and overall business health, as high churn rates can indicate dissatisfaction with service or better offerings from competitors. Companies often analyze churn to identify underlying causes and implement strategies to improve customer loyalty and reduce attrition. Understanding churn helps telecom firms optimize their marketing and service delivery to maintain a stable customer base.