Why did eugene schueller invent hair dye?

Eugène Schueller invented hair dye in the early 1900s to provide a safer and more effective alternative to existing hair coloring methods, which often used harsh chemicals. As a chemist, he aimed to create a product that was not only innovative but also appealing to consumers. This led to the founding of L'Oréal, which would grow into a major cosmetics company, driven by his vision of enhancing beauty through science. Schueller's invention marked a significant advancement in the beauty industry, making hair color accessible and popular.