Help in Marketing cement

DETAILS OF THE ABOVE QUESTION :-

i am working in a company who has recently commenced its cement production in India and is in the market at initial stages!

Actually, i was wondering if i could get any nice ideas for marketing and promoting Cement for this company ! Like nice TAG LINE/ PUNCH LINE for eg Ultratech has got "engineers choice" as their tag line ! similarly, can i get nice and attractive ideas for the same please ?

Also i have seen that all the major companies like Ultratech, Ambuja, Jaypee, Birla have a color scheme of YELLOW! so will it be good if we also go in the same color or we should try to differentiate ?

p.s :- i cannot disclose the name of the cement for security reasons .