What factors need to be considered before entering foreign markets?

1) What business you want to in

Means: continue with the same or diverse depending upon market opportunity

2) Growth

Marketers also need to consider the growth of the particular market

3) Segmentation

Depending upon the internal and external factors company need to decide its target segment, which can give maximum growth to the company

4) Government policies

Some countries are less acceptable while some are more flexible. Cots

5) Raw materials

Basic need: from where you can have access of material. It also include your employees, so decide can you own right resources at right time and at economical rate, can you get required human capital depending upon company requirement.

6) Advertisement strategies

Identify cultural, psychological factors, geographical, demographical and many more. The strategies which are suitable to India may not be same to America or European market.

7) Geographical factors

Income, segment, education and many more such factors should be consider