What is the propaganda technique that applies the common person?

The Propaganda technique that applies the common person is known as "plain folks." This approach presents the speaker or message as relatable and down-to-earth, often portraying them as an average individual with shared values and experiences. By doing so, it seeks to establish trust and credibility with the audience, suggesting that the ideas or products being promoted are suitable for everyday people. This technique is commonly used in political campaigns and advertising to connect with a broader audience.