What are the different types of market research?

First of all 2 categories: Secondary & primary market research

Secondary: looking for all the existing information already available on the market

Primary: creating new information

Primary:

- qualitative market research: focus group, meeting with a small amount of your target market to get deep and precise information about the demand, their needs regarding your product/service

- quantitative market research: quantify information. Get some figures, statistics about some questions in order to define your product/service (about characteristics, features, price range, etc.)