Who is the karate guy in hair salon in drink responsibly southern comfort commercial?

The karate guy in the Southern Comfort "Drink Responsibly" commercial is portrayed by actor and comedian, Jason Lee. He humorously showcases his Martial Arts skills in a hair salon setting, emphasizing a lighthearted take on the importance of moderation when enjoying Alcoholic Beverages. The ad aims to promote responsible drinking while using comedic elements to engage the audience.