If you were one of the reviewers of a paper submitted for publication what criteria would you use to determinate whether or not the paper should be published?

I would consider factors such as the novelty and significance of the research, the clarity of the research question, methodology, and results, the validity of the conclusions drawn, adherence to ethical standards, and the overall contribution to the field. Reviewers also assess the quality of writing, organization, and adherence to journal guidelines.