What is the media term for connotation?

The media term for connotation refers to the emotional and cultural associations attached to Words or images beyond their literal meanings. In media studies, this concept is crucial for understanding how narratives and visuals can shape audience perceptions and attitudes. By analyzing connotations, media creators can influence public perception, evoke specific emotions, or reinforce stereotypes. Ultimately, connotation plays a significant role in the effectiveness of communication within various media forms.