Can a business have too many channel members?

Having too many or too few channels to market depends on several things:

1. How is the market segmented?

2. Do segments gather to buy in different places?

3. What is the value chain through each channel?

4. Do channels conflict, or do they act in concert with one another?

5. Is business through channels split equally, or is one channel getting the lion's share, while the others contribute less, or, worse still, become cost centers?

I would recommend the value chain analysis of each channel to determine which channels add value to the business, and some market research into buyer behavior, and preferences, to determine where the customer sees the value. The channel that wins the popularity in the research would be the one that I would choose. Not every channel works for every business.