The last link in the channel of distribution?

The last link in the channel of distribution is typically the retailer, who sells the product directly to the end consumer. Retailers can take various forms, such as brick-and-mortar stores, online shops, or marketplaces. They play a crucial role in providing the product to the customer, handling customer service, and offering a physical or virtual space for the purchasing experience. By bridging the gap between producers and consumers, retailers help ensure that products reach their intended audience effectively.