Well, the truth is (this might sound extremely crazy but it's true!) i read this Bobbi Brown book, the famous make up artist who says "When a girl walks into a room, the people in the room should notice the girl, not the make up." and she said that for brunettes, every day, spray a little bit of cranberry juice in your hair and it will get lighter. i swear to god it's true. i have brown hair and i do it all the time! It works really well. That's the natural way but if you don't like that method, go with Perfect 10. It works really well but don't do such a big change because i have a little red in my hair and if i try to go blond, my hair will turn pink! So be careful with that one. Ask someone to help you with it though because it's hard to do it by yourself. Also, ask the person in the store that your buying it from which shade to go with, they are a big help.
I have personally tried both of these and they both work perfectly but proceed with caution with Perfect 10: not too big of changes and don't expect the natural way to work overnight: have a little bit of patients! Have fun with your new hair!
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