What is copy in a flyer between the text and signature line?

In a flyer, the copy refers to the written content that provides information about the event, product, or service being promoted. This includes headlines, body text, and any calls to action, designed to engage the reader and encourage them to take a specific action. The signature line typically includes the name of the organization or individual responsible for the flyer, often adding credibility and a point of contact for further inquiries. Together, the copy and signature line work to convey the message and establish trust with the audience.