How did abercrombie get there logo?

The Abercrombie Moose is the logo for Abercrombie and Fitch. The logo was created to showcase the spirit of abercrombie and the outdoor appeal of their clothes.The Abercrombie and Fitch stores represent a clothing line that most young people recognize. When shopping for clothes, shirts and pants the store try and focus on getting the younger crowd in and selling their clothes with the appeal of outdoor, young and fun.

i pasted this off some website... :)