What are the basic differences between the marketing of industrial and consumer goods Discuss most appropriate distribution channel for sale of chemicals computers office supplies machine tools?

The marketing of industrial goods focuses on building relationships and meeting specific needs of businesses, emphasizing technical specifications, quality, and reliability, while consumer goods marketing aims to appeal to emotions and desires of individual buyers. For chemicals, the most appropriate distribution channel often involves direct sales through specialized distributors due to regulatory requirements. In contrast, computers and office supplies typically use a mix of direct sales, online retail, and wholesalers, while machine tools often rely on direct sales and specialized distributors to address the technical needs of industrial clients.