Identify two appropriate aims and objectives for Walkers crisps and suggest why these were set?

• Their aim is to produce a first class product that everyone enjoys.

• The objective is to manufacture a quality product to a high standard, to operate within the health and safety guidelines and to also make a profit to re-invest in the company.

• To persuade the public that their brand is better than others and to gain more sales from this.

The promotional aspect is integrated continuously within the marketing mix according to Walkers and these promotional activities help them achieve their business aims and objectives.