Can a wholesale business tell another business they have to have a store in order to sell their product?

Yes, a wholesale business can set certain requirements for who they sell to, and this often includes asking a buyer to have a physical store. On a B2B platform, wholesalers want to ensure their products are sold by legitimate businesses that can represent their brand properly. Having a store, whether physical or online, is one way to prove credibility and create trust.

That said, not all wholesalers follow the same rule. Some may accept online sellers, pop up shops, or even resellers who use digital channels. The decision usually depends on the wholesaler’s strategy, the product type, and how they want their goods represented.

With platforms like Pepagora, wholesalers gain more flexibility, since a B2B platform allows them to connect with a wide variety of buyers, both traditional retailers with stores and modern digital sellers who trade online.